Thu, Jul 15, 2010
Recently I’ve been discussing the 7 Triggers of Fascination by Sally Hogshead. You should check it out
here.
One of the 7 triggers is “Lust”. Lust, or the desire to have something that you don’t have or can’t have without a little work, is a strong motivation. It’s what makes us stop to indulge with a gourmet chocolate shake, or to order desert, even though we are full.
When clients come in and view your samples, they need to be presented with lust, and part of that is showing samples of more expensive items. Most of our wedding clients choose a 10×14 sized album (the middle one). But they all WANT the 14×18 sample that they see. This lust for product, also creates lust for our photography. (the small one is a 10×10″!)
That is why restaurants bring around the desert tray. We can say no to a menu, but a cheesecake with fresh blackberries right in front of me? Now you’ve got me.
