Fri, Aug 20, 2010
Trust, the trigger that makes me buy a Honda over a Kia. The trigger that makes me spend more on a Dyson versus an off brand. I need to trust that these products will do what they say and last me a while.
As photographers, one of the key triggers we need to capitalize on is trust. Clients need to know what level of product and what sort of artistic vision they are going to receive. If we populate our websites with images of different styles, different looks, we are undermining trust. If we deliver lower quality prints than what we have on the wall, we are undermining trust.
Sally Hogshead, in her book Fascinate, says that the four pillars of trust are:
- Become familiar – through blogs and social media.
- Repeat and Retell – retell your message anytime you get.
- Be authentic – tell the truth
- Accelerate trust – give reasons for clients to trust you.
To read more about the 7 Triggers that Fascinate our clients, go
here.
