Fri, Jan 28, 2011
When a client referral is generated from viewing an album, chances are the client referred will also purchase an album. Their first impression of your work, was the experience of their friend showing off that work to them. Right from the get-go, that friend who saw the work is wanting the same experience in the end, to show her wedding or her family off.
In other words, since they came in the door looking at an album, they’ll go right back out again wanting one for themselves. This is why it’s such a good idea to get your clients to purchase, and share their albums.
Clients referred by clients who share albums will be far more likely to buy an album themselves.
Show and share albums. Here are some creative ways to do just that:
- • Set them up as Facebook galleries for your clients.
- • Use an album proofing service that makes sharing easier
- • Put them on DVD with music for friends/family as gifts
- • Simply encourage clients to share them
Of course, you’d be smart to put your logo and contact info somewhere in the book. The beauty is, it’s a sales cycle that supports itself. Once you get started, your albums will start to sell themselves.
