Wed, Mar 23, 2011
Yes, the title of this post is a rip from Trout and Ries’ awesome book, “The 22 Immutable Laws of Marketing.” When it comes to photography though, there’s one law that just about trumps all of the others. What is it? The law of showing your work.
Showing your work wherever you can and whenever you can plants the seeds for bookings. Not everyone who sees your work will buy, but this is a numbers game. The more people who see your work, the more business you’ll inevitably get. This is an organic process that starts with showing your work. Some ways of showing are better than others, but they all contribute to one thing: more bookings.
Showing off your work should be your priority in everything you do. Here’s a quick list of ways you can ensure your work gets seen.
- • Blogging
- • Facebooking
- • Online Slideshows
- • Invitations
- • Reception Print Displays
- • Demo Albums for Vendors
- • Framed Prints for Vendors
- • Magazine Features
- • Bridal Blog Features
- • Facebook Ads
- • Google Ads
- • SEO
- • Retail Storefront
- • Mall Kiosks
- • Coffee Shop Exhibitions
- • Photo Guest Sign-In Books
- • Bridal Fairs
- • Albums
- • Save The Date / Thank You Cards
- • Charity Auctions
- • Presentations to Local Groups
- • Fundraising / Community Involvement
- • Smart Phone/iPad Portfolios
- • Pocket Albums
Obviously, these are all known methods of marketing a photography business. What’s the one underlying goal they all serve? That’s right, they show your work. If you focus on nothing else, making sure your work gets seen should be the goal of everything you do.
What’d I miss? Share and share alike.
About Timothy John
Timothy John has written 21 articles on this blog.
Tim is the Fundy SOS marketing ninja. He loves life in Hollywood, CA where he enjoys fresh organic foods, running and studying improv comedy every chance he gets.
