We are working on a new v3.6 release of Album Builder. It is a super cool upgrade which will increase the speed of your album workflow significantly. We’ve created an Automated Album File System. Here is the start screen. You simply click “Start Album” and you make your choices and hit Start. As you can [...]
Use the free calculator here. This week I got another call for help on Album Pricing. Here is a quick tutorial on how to price your albums. It is simply a matter of doing the math. On of the first things you need to figure out is how many pages you can design an hour. [...]
Take a look at the Honda Website. Take a good look at the Honda Odyssey options. They have four tiers. Guess which two of the four are the best sellers? Yep, the middle two. What does this mean to you as a small business owner?
We can’t be everything to everyone. What does Victoria’s Secret sell? Sure, they sell lingerie, but what are they selling everyday? They are selling vice, selling power, selling excitement. Photographers can’t be everything to everyone. I spoke to a photographer recently, who was trying work all of the 7 Marketing Triggers into his marketing message. [...]
It’s official, I’ve sold off my last DSLR and 35mm lens. The only “high end” camera I own is the Olympus EP-2 along with the 20mm 1.7 and 45mm 2.8 (remember, Micro 4/3 cameras have a 2X lens factor). Today, I took that little baby out on the town to see what it could do. [...]
Fundy SOS has just today announced the development of Price Builder. Seeing the need for help in both profitable pricing and package creation, Fundy SOS becomes the first software company to offer a fully automated and integrated way to both price individual products and create photo packages based on business standards. Andrew “Fundy” Funderburg has [...]
Finao is my favorite album company for a few reasons. First of all, they make books. Their albums are made with traditional book binding techniques that will stand the test of time. That means the your sample or your client’s wedding album will not fall apart. They are sturdy. So sturdy, you could probably clock [...]
Trust, the trigger that makes me buy a Honda over a Kia. The trigger that makes me spend more on a Dyson versus an off brand. I need to trust that these products will do what they say and last me a while. As photographers, one of the key triggers we need to capitalize on [...]
