Content marketing is one of the most powerful types of marketing in the Internet era. Photographers can become the best content marketers on the planet. People are bombarded by advertising every day through newspapers, magazines, web ads and television. As the population become more and more inundated with ads, it becomes harder and harder to [...]
All businesses, large or small, have trouble keeping up with the daily demands of Social Media marketing. Wouldn’t it be great to just “set it” and “forget it”?
I’m halfway through “The Personal MBA” by Josh Kaufman, and I’ve already gotten my $15 worth from the book. This is a fantastic book on the foundation of just what a business is and how a business becomes profitable. Are you more of a photographer than a business person? Are you new to photography as [...]
Selling is one of the more difficult aspects of running a photography business. It helps if you know the sales cycle and the sales process. These tips are taken from Advanced Selling for Dummies, a great book. Reading sales books or taking sales seminars is one of the best things you can do for your [...]
As a business, photographers and studios should choose albums as sales and marketing vehicles. Often times photographers will choose an album or an album company based solely on the look and style of an album, or based solely on the price. Albums are part of, what the business community calls, your product mix. A product [...]
I try hard to update this list as often as I can. Running a successful photography business, is 1 part photography, 3 parts business. I usually read 2-3 business books every month. Additionally, a few years ago I received my MBA. An up to date business acumen is key to running your own business, whether [...]
In this blog post I discuss how photographers and album companies tend to confuse clients by getting all fancy with leaves, spreads and pages… The more confused clients are, the deeper that credit card goes into the pocket, purse or clutch. How are album companies and photographers confusing clients? By trying to redefine the word [...]
Vice is the trigger that makes people buy that mocha frappachino with extra whip. It’s what makes people get a margarita with lunch. It’s what makes people spend the extra money on a Saks Fifth Avenue jacket over a Kohl’s. In this hecktic work environment, people are tired, people are overworked. When they do something, [...]
We are working on a new v3.6 release of Album Builder. It is a super cool upgrade which will increase the speed of your album workflow significantly. We’ve created an Automated Album File System. Here is the start screen. You simply click “Start Album” and you make your choices and hit Start. As you can [...]
