Are you confusing your clients? | Business & Marketing | Forum

In this blog post I discuss how photographers and album companies tend to confuse clients by getting all fancy with leaves, spreads and pages…

The more confused clients are, the deeper that credit card goes into the pocket, purse or clutch. How are album companies and photographers confusing clients? By trying to redefine the word PAGE.

Challenge: Go to any 5th grader in any country where basic literacy is prevalent, hand them a book and ask them how many pages are in it. They’ll instantly go to the back, look for the last page number and tell you. Do the same with a magazine, same with a photo book, and the answer will be the same. Give them an album and ask them how many pages in it, and they’ll start counting them, just like in a book. ONE, turn the page, TWO, THREE, turn the page, etc.

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